A brand new seminar from the award-winning publicists of the Second City, the 2009 SCTV reunion, 30 Rock’s Judah Friedlander and the Canadian Comedy Awards…
Personal Publicity
The Shehori Brothers show everything you’ll need to know to promote your shows, events,
and your career like a professional publicist
Sunday, June 28th, 10am to 5pm
The Mainstage Theatre of the Second City
51 Mercer St. at Blue Jays Way, next to Wayne Gretzky’s
Registration $185+GST (Total: $194.25). You can register 3 ways:
In person: The Second City Training Centre Office, 70 Peter Street, Lower Level, Toronto, ON
Online: https://secure.secondcity.com/forms/toronto_tc.php. Type ‘Personal Publicity’ in the field that asks ‘Class You’d Like To Enroll In’
By phone during EST business hours: 416-340-7270 or 1-888-340-7270
Other questions? Simply go to www.sweatequity.ca
**Full money-back guarantee if you are not satisfied with the value of this seminar**
Hiring a publicist for even one event will cost between several hundred and a couple of thousand dollars– with no guarantees whatsoever. This seminar will give you literally all the tools you need to do the job yourself and get the results you’re looking for.
The Shehori Brothers will, in plain and simple terms, share their proven publicity methods and secrets on how to obtain significant media attention for yourself and your endeavors. In addition, they’ll teach you to think about your career in a new way that will move you quickly and confidently towards your goals.
Whether you are a comedian, an actor, a musician, or an entertainment producer/promoter of any genre, the methods taught by the Shehori Brothers will work for you. This seminar will show that not only do you not need to hire a publicist, but why it’s in your best interest to do it yourself.
Here’s what this seminar will do for you:
- Increase your media profile in Toronto, Canada , the U.S., or anywhere you choose to work
- Help you get an agent, or help your current agent get you more work
- Help you get into comedy, theatre, TV and music festivals
- Help you book corporate work
- Help you get a U.S. Work Visa
- Help you get government grants
With this seminar, you will learn how to:
- Write a captivating press release that stands out from the rest, and avoid the mistakes others make
- Create a unique, eye-catching press kit, and know where & when to send it
- Make your show stand out and appear attractive to newspapers, radio, TV and web sites
- Establish solid long-term relationships with the media
- Start up your very own publicity company (it’s cool – the brothers don’t mind some competition!)
PLUS: Everyone in attendance will receive a copy of the Sweat Equity Publicity booklet, which includes:
- Entertainment media list (over 250 media contacts & e-mail addresses)
- Numerous sample press releases & templates
- Sample posters
- Key Industry contacts for photography, poster services, videographers, graphic designers, etc…
- Info on how to contact the Shehori Brothers directly for free follow-up questions
“The Shehori Brothers are highly respected in the industry as publicists & writers/producers of live theatre and television. And in addition to working with established artists, they take a lot of time to help up-and-comers with their careers. Besides being talented, they’re generous as well, which I find a rare combination in this business.”
Richard Ouzounian – Theatre Critic: The Toronto Star & Variety
“The Shehori brothers are tireless, knowledgeable and above all universally respected in the Canadian entertainment industry. Having them in your corner gives you a lot better chance of surviving the ridiculously tough battle that is Canadian show business.”
Steve Patterson – Host of CBC’S The Debaters
“Daniel and Steven Shehori have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City and the 8-year run of the Tim Sims Theatre.”
Andrew Alexander – Proprietor & Executive Producer of the Second City
“Over the past 5 years the Canadian Comedy Awards has had the pleasure of working with Daniel and Steven Shehori. From assisting in PR and media launches to the planning of live events, and of course serving on committees due to their reputation as top-flight live show producers and comedy writers; working with them has not only been professionally rewarding but a great experience.”
Tim Progosh – Founder: The Canadian Comedy Awards
“Daniel and Steven have an exceptional grasp of the industry and have always steered my company in the right direction. I’ve had the Shehoris work on a number of productions for me, including shows for Louis C.K. (which was voted top show in Toronto in 2008), as well Paula Poundstone and Debra Digiovanni. They are the link between selling out and not.”
Jake Labow – Jake Labow Productions