Job Ref. # 10F25-TAPA
Number of vacancies: 1
Harbourfront Centre, on Toronto’s waterfront, is an innovative non-profit cultural organization which creates, for a diverse public, events and activities of excellence that enliven, educate and entertain. Working in partnership with various communities, Harbourfront Centre nurtures and supports educational and recreational activity as well as contemporary artistic creation through showcasing Canadian and international talent. Our year-round operation offers some 4000 internationally acclaimed events ranging from music, literary and theatrical festivals to children’s activities and craft workshops. Harbourfront Centre is one of Toronto’s most popular tourist attractions, drawing more than 3 million visitors and contributing over $126 million to the local economy annually.
Currently an employment opportunity exists in our Marketing Department for a full time Manager, Marketing. Reporting to the Director, Marketing & Media Relations, this position will develop marketing strategies and programmes to meet organizational objectives and to increase ticket sales and audience attendance at the Harbourfront Centre site and its programmes; drive the execution of the marketing plans and strategies; and direct the day to day activities of the staff and department.
MAJOR RESPONSIBILITIES INCLUDE:
- Develops and recommends goals, objectives and strategies for the Marketing department to promote Harbourfront Centre programmes and activities and to market the 10-acre site as a destination.
- Functions as the driving force to ensure complete implementation and successful operation of marketing and design processes.
- Plans, coordinates and evaluates the activities, programmes and services of the department to ensure its effective operation.
- Develops programme and project marketing strategies and plans and supervises the implementation.
- Working in cooperation with the New Media group in Design Communications, aggressively leads the Marketing department in the development and implementation of new media strategies as a primary marketing tool, while maintaining and utilizing traditional print and electronic media campaigns
- Supervises the activities of the marketing staff responsible for the execution of the marketing plan, services and functions of the department
- Works closely with the Director of Marketing and Media Relations and meets with various department representatives to discuss issues of mutual concern, coordinate efforts, develop action plans and/or marketing advice.
- Manages working relationships with Design Communications, Marketing Promotions, Sponsorship and Fundraising departments to successfully integrate their needs and processes in all Marketing implementations.
- Develops and manages the Marketing department budgets.
- Measures results and evaluates the effectiveness of the marketing plan for each programme and project upon completion.
- Uses Tessitura Ticketing System to obtain data for ticket sales analysis, developing strategic campaigns and information capture
- Keeps current on marketing trends and tactics. Liaises with Marketing departments of local cultural organizations as well as national and international organizations of a similar nature.
The ideal candidate will have a post secondary degree in marketing and 6-10 years experience in progressively responsible marketing positions. The incumbent must be a creative thinker with problem solving skills and constant desire to improve existing processes or develop new ones. Outstanding communication and interpersonal skills are required to deal collaboratively with a wide variety of people and diverse communities. He/she must have strong project management and organizational skills with ability to multi-task and manage multiple deadlines. Extensive experience working with print, electronic and ethno-culturally diverse media, and a sound background in web-based marketing campaigns and social media outlets are required. He/she must have previous supervisory experience with the ability to develop, motivate and inspire staff. An understanding of the not-for-profit cultural or arts sector and community-based organizations will be an asset.
Qualified applicants must apply by December 03, 2010
Please send your resume quoting Job Ref. # 10F25-TAPA to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
E-mail: jobs@harbourfrontcentre.com
Harbourfront Centre is committed to building a diverse workforce and strongly encourages qualified applicants from all backgrounds to apply
