Daily Archives: April 24, 2012

Workshop: Forum Theatre Intensive Workshop Series, Branch Out Theatre

Date:  April 25, 2012 – 6:00pm – 9:00pm
Location:  Centre For Social Innovation Annex
720 Bathurst, Fringe Creation Lab 4th floor, Neville’s Nook
Price:  $140 for full workshop series Students: $120 for full workshop series ~sliding scale option available~
For More Information:  contact: branchouttheatre@gmail.com or 416-910-4972 www.branchouttheatre.com

Join Branch Out Theatre for an intensive workshop series in Augusto Boal’s Forum Theatre  facilitated by Naomi Tessler, Artistic Director/Facilitator

  • Learn a unique style of theatre that motivates spectators to become ‘spect-actors’ to take a stand and act out the changes they want to create in the world
  • Develop a forum theatre play and start or add to your practice of using theatre as a tool for social change
  • Engage in theatre games from Augusto Boal’s Games for Actors and Non-Actors that can be used as icebreakers, energizers and tools for promoting dialogue around important issues
  • Rehearse towards Revolution; rehearse towards real change!

Dates: Wednesday, April 11th, 2012, Wednesday, April 18th, 2012 & Wednesday, April 25th, 2012
Time: 6pm-9pm

Workshop: Smart Marketing A workshop with Cheryl Ewing, Theatre Ontario

  • How do you use your existing audience to help you find a new audience?
  • What do people expect from their night at the theatre?
  • How can you help them to meet their expectations?

Our instructor will answer these questions and more. By guiding you through a review of what you are currently doing, Cheryl will help you adapt your marketing to the new reality – a world where we are increasingly crunched for time, bombarded with messages and feeling isolated. We will take a look at recent advances in values-based marketing and relationship building, and we will explore how we can encourage people, using the most cost-effective methods, to invest in their mental health by attending your theatre.

Over the course of the session you will gain an understanding of values-driven marketing, understand what branding means to your theatre, and learn how to increase your resources, while you retain and grow your audience, and do so within a limited budget. Participants will be asked to bring samples of what their company or theatre is currently using for marketing, as well as sharing stories of successful ideas, and those that didn’t work so well. Working together, participants can expect to take home a fresh eye for marketing supported by new and practical ideas and tools.

Instructor: Cheryl Ewing
Cheryl Ewing has been working in the arts and culture sector for over three decades, primarily in the
performing arts. Her experience has been in the not-for-profit, for-profit, municipal and educational sectors as a consultant and administrator. Her client list includes national organizations such as eyeGO to the Arts and the Association of Cultural Executives; the provincial presenting networks – CCI Ontario’s Presenting Network and the Atlantic Presenting Association; project manager for CCI’s Values & Benefits marketing research project; audience development initiatives for Guelph’s River Run Centre and the national project, eyeGO to the Arts; contemporary new music organizations Open Ears Festival and NUMUS Concerts Inc.; and mentor to the tech crew at Waterloo Region’s Integrated Arts Program at Eastwood Collegiate. She volunteers for JM Drama, Dancetheatre David Earle, and Waterloo Dance Project and served on the steering committee of Waterloo Region’s Prosperity Council Creative Enterprises Task Force. She is a firm believer that the arts and culture sector is essential to the health of a community.

DATE: Saturday June 16th 2012
TIME: 9:30 am – 5 pm
FEE: $150/$175 plus HST
Location: Theatre Ontario Boardroom, 215 Spadina Avenue, Suite 210, Toronto, ON M5T 2C7

For more information contact: Cornelia Persich, Education Coordinator at Cornelia@theatreontario.org