Organization: Toronto Dance Theatre
Application Deadline: May 16, 2012
Website: http://www.tdt.org
Position: Marketing and Outreach Coordinator
Term: Full Time – averaging 35 hours per week
Location: Toronto – Cabbagetown
Salary: $35-39,000 + benefits
Start Date: June 2012
Toronto Dance Theatre (TDT) is seeking a Marketing and Outreach Coordinator to join its
administrative team.
TDT is one of Canada’s leading contemporary dance companies, recognized for the intelligent,
provocative vision of its choreography and the exceptional artistry of its dancers. Founded in 1968 by
Peter Randazzo, Patricia Beatty and David Earle, and under the artistic direction of Christopher House
since 1994, Toronto Dance Theatre has produced a remarkable body of original Canadian choreography
and has had– and continues to have– a profound influence on the development of dance in Canada. The
company performs annually at Toronto’s Harbourfront Centre and at the company’s own Winchester
Street Theatre in Cabbagetown, where it shares its home with the affiliated School of Toronto Dance
Theatre. The company maintains a regular presence from coast to coast in Canada, and has toured
extensively in the USA, Europe and Asia.
Reporting directly to the Managing Director, the Marketing and Outreach Coordinator is engaged in all
aspects of the company’s marketing, publicity and outreach efforts.
Responsibilities – Marketing
- Participate in the planning and implementation of all marketing and publicity campaigns
- Assist in the production of all marketing and publicity tools, including brochures, flyers, posters, newsletters, ads, media releases, and performance programs
- Coordinate the dissemination of all marketing materials (mailings, postering etc.) and prepare all lobby displays
- Promote TDT across all social media outlets, such as Facebook and YouTube
- Report on tickets sales and ongoing marketing expenses
- Produce and maintain a comprehensive and up-to-date catalogue of marketing materials including photos, videos, reviews, biographies and repertory information
- Create press kits and DVDs for promotional uses
- Maintain and grow the database, targeting groups and initiating promotions
- Coordinate the ticketing system at the Winchester Street Theatre
- Track and document accurate attendance numbers for grants and other reports
- Maintain an up-to-date website
- Assist in tour marketing and media relations
- Coordinate the annual TDT audition
- Recruit, train and supervise students and volunteers for projects as required
- Organize and supervise receptions
- Create and distribute ticket vouchers to not-for-profits that request in-kind donations
- Coordinate and facilitate Front of House, box office, merchandise and concessions for TDT performances, and other TDT sponsored events.
- Liaise with technical support and suppliers in order to maintain efficient office equipment and provide office management support as required
Responsibilities – Outreach
- Develop annual and long-term outreach and education strategies which take into account educational trends and potential interest in TDT activity
- Develop and implement group marketing campaigns for school, senior and other groups
- Produce all outreach and education marketing and informational materials that assist new audience members to understand and appreciate TDT’s work, including the Educators Workbook and DVD
- Assist in the creation and implementation of activities that develop new audiences
- Analyze and report on the financial and audience development results of all outreach and education activities
- Initiate outreach and education activities in the Cabbagetown community, and seek opportunities to expand TDT’s profile and involvement in our neighbourhood
Qualifications:
- A college or university degree and/or at least two years of marketing experience in an arts organization
- Strong oral and written communication skills
- The ability to work independently
- Excellent organizational skills and the ability to handle competing priorities in a small, fast-paced work environment
- Proficiency in Quark, Adobe InDesign, and/or Adobe Photoshop, in addition to Microsoft Office suite of software programs (i.e. Word, Excel, Powerpoint)
- The ability to work flexible hours, including occasional evenings and weekends Knowledge of contemporary dance and a familiarity with video editing and Final Cut Express are definite assets.
Send a cover letter (separate from email, please) and resume by email with the subject line “Marketing
and Outreach Coordinator Search” no later than May 16, 2012 to:
Andrea Vagianos, Managing Director
Toronto Dance Theatre
80 Winchester Street
Toronto, On M4X 1B2
andrea@tdt.org
Fax: 416-967-4379
We thank all applicants in advance, but only those selected for an interview will be contacted.
