In the current climate of limited funding and limited human resources we need to be efficient and creative in attracting and sustaining audiences. Perhaps more than ever before, Marketing plays an important role in the audience challenge. Many producer/artists/creators misunderstand marketing and think it takes up too much time OR is too expensive. This Nightwood Master class will help you to figure out what you need, and define your artistic purpose to help you make strategic marketing decisions. Marketing on a shoestring will provide you with tools and strategies for real audience engagement covering the following topics: marketing myths, cultural theories, knowing your audience and developing loyalty, ticket prices, communications strategies and media relations. Jacoba Knaapen is the Executive Director at TAPA and a marketing practitioner that has been working in the field for over 30 years. She has handled marketing for TAPA – Toronto’s arts service organization that has 185 members representing professional theatre, dance and opera companies in Toronto for the past decade.
DATE: November 10th, 10-5pm
COST: $75 + HST
LOCATION: Nightwood/Tapestry Studio, 9 Trinity Street, Studio 315, The Historic Distillery District
Space is limited – first come, first serve.
To register for any of our Masterclasses, please use the registration form, downloadable here and email to Laura Pomeroy at laura@nightwoodtheatre.net.
