Job Posting: Youth Outreach Coordinator, TAPA

In a strategic alliance, the Toronto Alliance for the Performing Arts (TAPA) and eyeGO to the Arts have entered into a collaborative partnership that enables both organizations to contribute to new behaviour in Ontario youth. With the successful funding support of the Metcalf Foundation, TAPA and eyeGO have created a new administrative position and are seeking a Youth Outreach Coordinator who will focus on growing youth audiences to theatre, dance and opera and building a communications network with educational institutions including high schools, colleges and universities.

The position of Youth Outreach Coordinator will work to complement hipTIX and eyeGO. hipTIX is a component of Go Live Toronto, an arts marketing campaign. Go Live Toronto is a key program at TAPA designed to grow audiences, by motivating and encouraging Torontonians (and visitors to the City of Toronto) to “go live” and experience live theatre. The campaign aims to build a new audience base, to energize the youth demographic and speak to a wider audience. By offering affordable tickets for only $5.00 hipTIX and eyeGO are dedicated to creating a young and motivated audience for the performing arts.

The Youth Outreach Coordinator will be responsible for the development of hipTIX and eyeGO:

  • Actively building relationships and partnerships with a wide range of Toronto school boards and related education associations
  • Creating a “Teacher’s Guide” for Toronto high school teachers about Toronto’s theatres that are participating in hipTIX, effectively raising their awareness of Toronto’s professional theatre industry
  • Creating a hipTIX and eyeGO e-newsletter that will be sent weekly directly to students, teachers/educators who can subscribe at no charge to find out what’s new, what’s playing, and which productions are offering hipTIX/eyeGO tickets. The e-newsletter will feature ‘hot picks of the week’ highlighting shows that are of particular interest to youth
  • Redefining relationships with youth by exploring web technology & creating new web initiatives
  • Meetings with teachers to discuss hipTIX and eyeGO and arrange class room visits
  • Active outreach through visits to high school classrooms to talk directly to the students about hipTIX and eyeGO and encouraging their participation
  • Liaising and coordinating with participating TAPA members to secure ticket allotments
  • Planning and implementing outreach activities to libraries, community centres, etc
  • Preparing monthly progress reports, monitoring and reporting on sales
  • Working with the Go Live Toronto Coordinator, Executive Directors of TAPA and eyeGO to the Arts, to strategically develop the future of the campaign

The successful applicant will have knowledge of the performing arts community and industry. The successful candidate must also have experience working with the education sector. The candidate will possess the following skills:

  • Excellent communication and writing skills
  • Proficiency and understanding of working in a Windows environment
  • Able to multi-task and prioritize
  • Able to work well in a team environment
  • Web development and technology skills
  • Excellent marketing skills
  • Able to work independently

Position begins end of January 2009. Position is permanent part-time, 3 days per week. Salary: $20,000 a year. Please send letter of interest and resume to the attention of Kate McConnell, Go Live Toronto Coordinator at TAPA by email only to:

DEADLINE for applications is 12:00 noon, Thursday January 8, 2009

All applicants are thanked for their interest however only those selected for an interview will be contacted.

Toronto Alliance for the Performing Arts:
TAPA is an arts service organization that represents nearly 200 professional theatre, dance and opera companies in the City of Toronto and works to create an environment in which the performing arts may flourish and maintain its leadership role in the vitality of the City of Toronto.

Among the programs and services provided by TAPA are: T.O. TIX – Toronto’s One-Stop Ticket Shop at Yonge-Dundas Square, The Dora Mavor Moore Awards, Go Live Toronto the city-wide arts marketing campaign, and the Commercial Theatre Development Fund.

The eyeGO to the Arts program began in 2000 in Waterloo/Wellington Regions when community leaders, concerned with the need to develop the next generation of arts goers and participants, decided to be proactive, talk to students and find a way to engage and empower them. The result was a commitment to offer high school students $5.00 tickets at the same time as single tickets go on sale and for best-available seats. Since that time, eyeGo to the Arts has begun to expand nationally. It currently has over 156 partners, and is available in 61 communities and 6 provinces. eyeGO has demonstrated the power of strategic partnerships, allowing the program to expand with minimal financial resources.