Workshop: DYI Publicity, The Second City

The Second City presents a revolutionary new seminar from the award-winning publicists of the 2008 SCTV reunion and the Canadian Comedy Awards…

DYI Publicity

Learn everything you’ll need to know about promoting your shows, events,– and most of all, your career –  like a professional publicist

On Saturday, May 28th, the DYI Publicity seminar will be unleashed at the Second City. Taught by the Shehori Brothers (the award-winning publicists of The Second City) and Megan Mooney (respected editor) this one-of-a-kind seminar will give you literally thousands of dollars worth of publicity secrets and teach you the dos and don’ts of dealing with the industry.

The instructors will share their proven publicity methods and secrets on how to obtain significant media attention for yourself and your endeavours in plain and simple terms. In addition, they’ll teach you to think about your career in a new way that will move you quickly and confidently towards your goals.

Their goal is twofold:

A) To finally empower everyday actors, producers, comedians, musicians and small business owners with the knowledge to publicize and promote themselves, without having to spend upwards of thousands of dollars on a publicist. The power of promotion can finally be in their hands.

B) To teach how to establish a positive, respectful relationship with the media that doesn’t involve cheesy confetti-laced press kits, poorly-constructed press releases, and dozens of hassling phone calls/e-mails.

Among other things, the seminar will:

  • Guide you, step by step, on the dos and don’ts of creating memorable press releases & eye-popping press kits
  • Teach how to make your shows stand out and appear more attractive to newspapers, radio, TV and web
  • Show you how to leverage social media (like Facebook and Twitter) to get the word out about your project
  • Teach how to optimize your show’s success + be nominated for national awards
  • Increase your media profile in Toronto, Canada, the U.S., or elsewhere
  • Help you with getting an agent, or help your current agents get you more work
  • Help you with obtaining government grants and garnering a U.S. Work Visa

PLUS: Everyone in attendance will receive a publicity booklet, which includes:

  • Entertainment media list (over 250 media contacts)
  • Numerous sample press releases & templates
  • Key Industry contacts for photography, poster services, editors, videographers, graphic designers, etc…

Between them, the Shehori Brothers have garnered two Gemini Award nominations, a Dora nomination, plus 15 Canadian Comedy Award nominations (and 2 wins!) as writers, directors and producers. Working alongside the creators of the Tony Award-winning Broadway musical The Drowsy Chaperone, the brothers co-produced the critically acclaimed production An Awkward Evening with Martin & Johnson. More recently, they’ve penned 12 national award shows, written for The Huffington Post, and served as senior writers for The Hour with George Stroumboulopoulos.

Five years ago, Megan Mooney moved from a corporate setting where she focused on marketing and seminar facilitation, into writing about theatre. After a few years of writing about theatre for blogTO, she started her own publication, Mooney on Theatre. She is now the editor with over ten writers contributing regular content. This session includes a bonus for Fringe participants. Although by the time this seminar takes place you should have already submitted some press materials to the Fringe Publicist, but that’s just the beginning of your publicity journey. With that in mind, we’ve included an added bonus this session for Toronto Fringe 2010 Participants (or, anyone who is interested in how to publicize their Fringe show in the future).

This session only – an extra hour putting the general knowledge you’ve learned in the context of Fringe.

Although by the time this seminar takes place you should have already submitted some press materials to the Fringe Publicist, but that’s just the beginning of your publicity journey.  With that in mind, we’ve included an added bonus this session for Toronto Fringe 2010 Participants (or, anyone who is interested in how to publicize their Fringe show in the future).  It’s a combination of directed content, and a Q&A period. Benefit from the knowledge of people who have had their own very successful Fringe shows and publicized those of others, and someone who has coordinated Fringe media coverage for several years in a row.

The best part? If the seminar gets you two people per show (well, three extra for one of those shows) that you wouldn’t have otherwise, then you’ve made your money back. And, the knowledge doesn’t go away, you will use it again and again with other productions.

DYI Publicity

Saturday, May 29, 2010
10am to 4pm @ the Second City Training Centre
70 Peter Street, Lower Level
Cost: $150 (tax included)
Registration by phone at 1-888-340-7270, online at www.SecondCityRegistration.com or by e-mail at training.to@secondcity.com

For additional information, pop by www.mooneyontheatre.com/publicityseminar or www.SweatEquity.ca

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