Workshop: Crowdfunding Campaign Design – Part of the 2013/2014 TAPA Trade Series, TAPA

Deciding to create a crowdfunding campaign is truly only the beginning of an intensive process. We’ll provide you the crowdfunding essentials alongside proprietary information that you need to plan, design & create your crowdfunding campaign contents. This will help you establish a foundation upon which you can then execute and successfully see your crowdfunding visions through to completion. You will learn the practical information, strategies and tips to help you design and create the contents of your crowdfunding campaign.

This is an interactive workshop where you have a chance to share your own campaign ideas and receive feedback and guidance. You will leave with an understanding of what are the critical campaign pieces, have the tools and knowledge you need to create the ideal content for a successful crowdfunding campaign, and have fresh ideas as to what to include in your campaign. You will leave with the confidence, knowing you have taken the right step forward on your way to make your campaign a success!

What you will learn:

  • Campaign Best Practices
  • Metrics of Success
  • Developing the Pitch
  • Your Story Arc
  • Making the Video
  • Choosing your Target
  • Campaign Budgeting
  • Designing Rewards That Matter and Stand Out
  • Testing Your Campaign
  • Case Studies
  • Idea Facilitation

Who is this workshop for?
This workshop is for those that are interested in using crowdfunding to help raise funds for their business, organization, or project. This is ideal for those that just want to learn how to design their campaign the right way and either don’t need help on the marketing & promotion side or want to learn it in a separate session, focusing on one area at a time. This workshop is suitable for anyone, including: for-profits, non-profits, charities, individuals, etc.

Why choose this workshop?
You want a concise and compact (2 hr) one-time session that focuses just on how to create the most effective content for your campaign. The ‘Marketing Your Crowdfunding Campaign’ workshop is a compliment to this workshop.

TAPA Members: $67.79+HST Attend both workshops on the 24th and receive $20.00 off!
Non TAPA Member: $101.67+HST
Date: Monday February 24, 2014
Time: 10:00am to 12:00pm
Location: 401 Richmond Street West, Suite 350 – TAPA Board Room
Please RSVP to Alexis Da Silva-Powell, Corporate Partnerships and Membership Manager at by Thursday February 20, 2014

About Hivewire
This workshop is powered by HiveWire, the crowdfunding experts, with a track record of building and operating crowdfunding platforms, advising crowdfunding campaigns, engaging in primary and secondary market research, and speaking regularly as crowdfunding experts at events and conferences. We leverage a proprietary crowdfunding database of nearly 100,000 individual campaigns worldwide where we extract insights to help you become successful. HiveWire also powers Contact us at for any questions.

The TAPA Trade Series features ongoing professional development sessions and networking opportunities encompassing a broad range of topics that have been created specifically for TAPA members.  Click HERE to see a complete list of workshops.

The 2013/14 TAPA Trade Series is generously sponsored by