Announcement: PACT Welcomes New Executive Director, PACT

PACT announced today that Sara Meurling is joining the association as its new Executive Director. The search committee, comprised of senior administrators from four PACT member companies, was unanimous in its decision after conducting interviews last month. PACT’s board of directors also voted unanimously in favor of the search committee’s recommendation during a meeting at the Fredericton AGM and Conference.


PACT President Eric Coates states, “Sara has the practical experience of working directly with every aspect of theatre creation. She brings a tough sense of realism to the job, but she also radiates with optimism and passion for the art. We are looking forward to working with her as PACT’s membership continues to grow and evolve.”

Sara has a long history as an arts administrator and theatre producer, with management roles in organizations ranging from her first professional position at Theatre Centre in 1984, where she began as a box office manager and ultimately became the Producer.  Beginning in 1992, she was an independent theatre management consultant and then worked with independent dance artists at the Dance Umbrella of Ontario.  In 1995, she left the arts to run an Apple computer reseller, returning to theatre in 2007 as General Manager at Young Centre for the Performing Arts.  From 2009 to the present, she has been the Managing Director of Factory Theatre in Toronto.  Sara has always been committed to the provision of resources to artists and in working to develop audiences for theatres.  She is an active member of the professional theatre community and has served as a board and committee member for various arts organizations. Currently she serves as a board member of Toronto Alliance for the Performing Arts and she is a member of the Theatre Committee of the Toronto Arts Council.

“I have always been committed to supporting not only the companies I work directly with, but in participating with larger sector initiatives as an active member of committees and boards while working with colleagues to make positive change for our industry,” says Sara. “PACT is an ideal fit for me. It ensures that I can continue to assist artists in making theatre and in helping to make our national theatre industry thrive.”

Sara will begin as Executive Director on September 8, 2014. PACT’s Professional Development Manager, Jeremy “Boomer” Stacey, will serve as Interim Executive Director between June 30 and September 8.
The Professional Association of Canadian Theatres (PACT) is a member-driven organization that serves as the collective voice of professional Canadian theatres. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work.