There is one professional development opportunity in January offered through the TAPA Trade Series:
Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses.
In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!
Note: You can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.
TAPA Members*: $56.50 includes HST
Date: Monday January 19, 2015
Time: 1:00pm – 4:00pm
Location: TAPA Board Room, 401 Richmond Street West, Suite 350
Deadline to register for this session is Thursday January 15, 2015
Please RSVP to Alexis Da Silva-Powell, Corporate Partnerships and Membership Manager at alexisdsp(at)tapa.ca
*Not a Member of TAPA? Interested in participating in TAPA Trade Series workshops? Join TAPA as an Individual Member for only $51.00 for the 2014/2015 season and receive your first workshop free! As an Individual Member you will have access to TAPA Membership discounts and receive the monthly e-newsletter. CLICK HERE TO JOIN!
About the TAPA Trade Series
The TAPA Trade Series features ongoing professional development sessions and networking opportunities encompassing a broad range of topics that have been created specifically for TAPA members.